Meet Luis Palomares

Luis Palomares is the co-founder and CEO of InHouse, a web marketing and relationship management platform for mortgage leaders and real estate agents. On any given day, Luis can be found working on business strategy, marketing, and front-end web development for InHouse.

What part of Arizona do you call home?

I currently call Tucson home. I’m originally from Douglas, AZ.

How did you get started in the tech industry?

I studied management and entrepreneurship in college but was tinkering with software and web development as early as my middle and high school years. I’d say my tech days started when I was doing freelance web design and development in college. It was through the work with some of my early clients that I stumbled upon interesting tech problems that led me to where I am today.

luis palomares

What was your very first entrepreneurial venture?

My first “entrepreneurial” venture was a small music recording and production company in high school. I turned my mom’s guest room into a small recording studio. My junior and senior years of high school were spent learning how to record, produce, and distribute my friends’ and my own music.

How did you come up with the idea for InHouse?

I stumbled upon the problem that InHouse is fixing while I was working as a freelance web developer. The majority of my clients at the time were real estate agents who were frustrated with the current web marketing solutions available. After building several sites and marketing plans for agents, I saw the opportunity to build a software platform—one specifically built for the real estate industry that would simplify their marketing and bring them into the modern web world.

What is your favorite part about running a business?

Learning. My team and I have learned a ton about the real estate industry, enterprise software development, and sales. I’d say the “ah-ha!” moments and the pleasure of cracking open solutions has made me love what I do.

What was the biggest challenge in executing this idea?

Sales and distribution. Like most old and giant industries, real estate is a fragmented and noisy. The struggle to cut through the noise and get our message out there has made our team think creatively.

How long have you lived or worked in Arizona?

I’ve been here all my life. I’d say there is a lot of promise for tech in the state. It sure feels like we’re at the beginning of some great changes to the tech industry in Arizona.

If you could only describe your city with one word, which word would it be?


Even though there is some promise in some of the new developments, Tucson is for the most part a laid-back and slow city. It’s a great place to start and test things without having to spend too much upfront. I really enjoy Tucson, but moving up to a more dynamic city like Phoenix is the natural progression for our company.


What’s your favorite thing about living in Arizona?

The clear and open night sky.

What’s your least favorite thing about living in Arizona?

This might just be a Tucson thing, but I wish things moved a bit faster… also the streets, freeways, and the city planning.

In what area do you think Arizona still has a long way to go?

Education. This became more obvious to me as I got older.

Also, infrastructure and roads (at least in Tucson).

The foodie scene is growing bigger and bigger by the day here in Arizona. What is your favorite place to get breakfast in your city?

Waffle House. It’s not glamourous enough to be part of the foodie scene but I’ve grown to enjoy it.

What’s your favorite place to grab lunch?

Bob Dobbs.

What’s your favorite dinner spot?

Wings Over Broadway

What’s your favorite place to work in your city aside from your office?

Connect Co-working’s downtown-facing balcony

Good Oak Bar. Image by Tucson Foodie.

Good Oak Bar. Image by Tucson Foodie.

Best place for a meeting over drinks?

The Good Oak Bar in downtown Tucson.

What is your favorite memory from Arizona?

My extended college years at UA.

What is something about living in Arizona that only a local would know of?

Depending on where you are, this is one of the best states to admire the stars and the night sky.

Any tips for new Arizona residents?

Find a good place to stare at and enjoy the starry night sky.

Connect with Luis:




Adrianna Nine

Author: Adrianna Nine

Adrianna is a journalist, fiction writer, and criminal justice student at ASU in bustling downtown Phoenix. When she isn't tapping away at her keyboard or reading up on bad guys, Adrianna can be found soaking in the Arizona sun and testing out the coolest coffee shops in town.

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